Web3 marketing and communications lead with five years in tech marketing, the last three inside the Ethereum and zero-knowledge ecosystem. I drive brand narrative through positioning, voice, the editorial calendar and organic social across X and LinkedIn. Much of that has come from getting close to the engineering itself, interviewing the CTO and researchers, often out of hours, to pull the story out of the technical work. I have kept founders visible and credible through the hardest stretch a project can face, building a CEO's public profile week after week while investor confidence was at its lowest. My method is systems-based: a single founder recording becomes a compounding library of reusable, on-brand assets, never a disposable one-off. I turn dense protocol work into clear narratives, stay close to the wider crypto meta day to day, and adapt content to trends in real time, like producing an explainer video when Vitalik mentioned Mina. My conviction is that as paid reach collapses and feeds fill with AI noise, the durable advantage in crypto is taste-led, high-quality organic content produced at volume. I have been a heavy AI user since early 2022 and built a personal executional layer that supports my creative process, covers my blind spots and pressure-tests my campaign thinking, so I scale output while holding editorial standards.