Marketing Madness
LinkedIn Magazine for Marketers
Marketing Madness was a year-long project I ran in 2022–2023 to kickstart my design and creative skills early in my career.
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Each issue distilled ideas from marketing books and paired them with real-world examples across the discipline, which fast-tracked my knowledge and helped me build the mental models I still rely on today. It was also where I cut my teeth on early AI, experimenting with the first versions of ChatGPT and Midjourney.
By the end I'd concluded that LinkedIn carousels weren't the right home for this kind of content, so I pivoted to video. ZKFM is the most recent example of where my skills are now, but Marketing Madness is where it started.